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Blackburn: Fusing Fashion Innovation and Sustainability

“The world looks better with Blackburn”—an anchor statement that defines new sunglasses brand, Blackburn with remarkable precision as they forge ahead, reimagining our approach to eyewear. It transcends mere aesthetic appeal, merging masterful artisanship, inclusivity, and a strong sense of social responsibility, thereby fostering a deeper connection with the global community.

Blackburn’s debut sunglasses collection showcases a brilliant synthesis of classic heritage and contemporary innovation. Each meticulously designed pair, from reflective aviators and split-lens cat eyes to oversized rectangular and retro round frames, creates a colorful blend of traditional and avant-garde. They instantly grant men and women access to a world of stylishly curated and social media-ready ensembles.

Going beyond aesthetic transformation, Blackburn embeds ecological consciousness into its designs. By dedicating 2% of their annual sales to Stripe’s Climate initiative and GRID Alternatives, Blackburn champions an eco-friendly movement that not only counters carbon emissions but also encourages the proliferation of clean solar energy.

After an extensive corporate stint, Blackburn’s founder, Stephen Cheung, made a bold shift towards using fashion as an agent of change. “There’s always more to say. Important things to say. Why not say it with what we choose to wear?” Cheung rhetorically asks.  “Blackburn’s commitment to the environment isn’t new. It’s amplifying a sentiment that has stayed dormant for too long.” Blackburn has made a pledge to its own role, with plans to incorporate biodegradability into its acetate production by 2025. Choosing Blackburn is not just a style statement; it’s a pledge to nurture our climate.

Blackburn’s designs embody the casual sophistication of California and the meticulous craftsmanship of Italy. Capturing the zeitgeist, the brand elegantly interprets the essence of modern chic to appeal to the discerning modern connoisseur. Surprisingly, these pieces of luxury come with a price tag that won’t break the bank, all retailing under $90.

Cheung details his motivation behind this affordable luxury, “Discovering quality sunglasses at a reasonable price was a struggle. Most sub-$100 frames were mass-manufactured, usually sacrificing quality. With Blackburn, we have curated sunglasses that are delicately handcrafted by long-standing, family-owned Italian businesses, while keeping the retail price below $90.”

Inclusivity is not just a buzzword for Blackburn; it’s a design principle. To ensure everyone finds a piece that reflects their personality, each of Blackburn’s seven frame styles comes in various colors. “My goal was never to produce a one-size-fits-all product, but rather a one-size-fits-more,” shares Cheung. By making slight modifications, like tweaking the nose bridge or adding larger silicone nose pads, Blackburn’s designs comfortably fit and celebrate the diversity of human faces.

Blackburn stands as an emblem of quality, inclusivity, and sustainability in a swiftly evolving fashion industry. It beckons style enthusiasts to commence a journey that marries style with purpose, unity, and a deep-seated commitment to environmental stewardship.

See and shop the full collection: 

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